Open up your mind!
Flora Miranda is an Austrian fashion designer, based in Antwerp, Belgium.
She develops generative design systems that power the intrically crafted, unique garments, objects and animations.
Throughout her work the main focus is on the human being, one’s body, senses and perception, performing in an actual or virtual reality. Gradually the designer is taking away all restrictions and practical considerations in fashion towards the real expression of the self and a multi-dimensionally developed personality.
In this sense Flora strives to create deep dreams, desires and motives.
Be extreme to the point of powerlessness!
Flora embraces the experiment as a vehicle towards broadening established standards of craftsmanship and design. Fuelled by a friction of intellectual concepts and intuitive production she is challenging the obsolete idea of high couture and exploring techniques that are detached from design tradition or history.
The world of Flora is extraterrestrial, extravagant, extreme, exclusive and exciting to revel in mystery and surprise.
For collaborations, speculative applications or internship requests, please send your application to studio@floramiranda.com.
studio@floramiranda.com
+32 484 10 48 83
Atelier: Oostenstraat 50 bus 35, 2018 Antwerp, Belgium
Office: Liechtensteinstraße 20/32, 1090, Austria
Facebook – Instagram – LinkedIn
Logo by Tom Tosseyn
Web by Matteo De Wint
Copyright © 2026, Flora Miranda
Education
2009 – 2014
Master in fashion design at the Royal Academy
of Fine Arts Antwerp under Walter van Beirendonck
and Dirk van Saene
2000 – 2009
Musisches Gymnasium Salzburg, focus on music
and fine arts
Awards
2024 – Winner Henry Van De Velde Award, Belgium
2024 – Nomination Changemaker of the Year, Belgium
2023 – Winner Mercur Innovation Award, Austria
2023 – Nomination Henry Van De Velde Award, Belgium
2021 – 3rd Prize for Sculpture Design in Uelzen, Germany
2020 – Nomination Henry Van De Velde Award, Belgium
2019 – Winner Good Design Award, Chicago
2018 – Winner Justus Brinckmann Prize, Germany
2017 – Winner Rado Starprize, Austria
2016 – Winner Outstanding Artist Award, Austria
2016 – Finalist International Talent Support, Italy
2015 – Winner Mittelmoda Award for Technology Use, Italy
2013 – Winner Cocodrillo Shoe Award, Belgium
Solo Expos
2024
“Immaterial Girl”, Zebrastraat Gent
2023
“Contemporary Fashion Showcase” Geymüllerschlössel,
MAK Vienna
“Router”, installation at 6 historical locations in Antwerp
2022
„I Am Digital“, Austrian Embassy in Brussels and Luxembourg
„End Of Matter“, Augustenborg Project Denmark
Group Expos
2025
“Activating Futures - Vienna Contemporary Art”, The Hai Museum of Art Shanghai
“Susanne Bartsch —Transformation!”, Museum für Gestaltung Zürich
“Fashionlands: Clothes Beyond Borders”, ITS Arcademy Trieste
“Laetitia Bica”, MAD Brüssel
“AND, OR, or NOT”, Designforum Vienna
“Witboek”, Fred&Ferry Gallery Antwerp
“The Logician”, Galerie V&V Vienna
2024
“KI und die Kunst”, Traklhaus Salzburg
“Fashion Moves”, MAD Brussels
“Heels”, Museo de Arte Zapopan, Mexico
“Duos en Résonance”, MAD Brussels
“Happy Fragments”, Galerie Petra Seiser Attersee
2023
“Oude Wijn/Nieuwe Zakken”, De Warande Turnhout
2022
“Crafting Fashion for Possible Futures”, Kulturforum New York
2020
„Show Off“, Museum für Angewandte Kunst Wien
„Making Fashion Sense“, Haus für Elektronische Künste Basel
2019
„Body Control“, Museum Arnhem
„Let’s Dance“, Gemeentemuseum Den Haag
„Anarchy of Form“, DRJ Art Projects Berlin
„Format“, Z33 Hasselt with AI-Research “LaLaLand”
„Innovative Costume“, State Historical Museum Moskow
„Schwerpunkt Design II“, Traklhaus Salzburg
„Opium“, Centre Mars Moskow
2018
„Jewellry-Fashionart“, Galeria Carré Doré Monaco
2017
„Shoetopia“, Valade Family Gallery Detroit
„Österreichische Mode“, Me Collectors Room Berlin
„Forecast Festival“, Haus Der Kulturen Der Welt Berlin
„Sport/No Sport“ Museum für Kunst und Gewerbe Hamburg
2016
„Refashioning Austria“, Liu Haisu Art Museum Shanghai
„Displaying Fashion, Displaying Art“, Galerie 5020 Salzburg
„Disintegration of The Body in the Digital Age“, Somerset House London
2015
„Digital Disturbances“, Fashionspace Gallery London
„The Future of Fashion is Now“, Boijmans Museum
„Seductive Precursors“, Dutch Design Week Eindhoven
Projects
2026
- Costumes “My Generation” for BOD at Staatstheater Nürnberg
- Costumes “We Brute Force” for Charlotte Triebus
2025
- Digital couture presentation “The Logician”
- Costumes “Lost Limits” for Marit Wolters and Anne Glassner, Mies Van Rohe Pavillion Barcelona
- Costumes “REbis” for Arco Renz, Stuk Leuven
- Generative Design for Isabel Belgium
- Performance with Esther Stocker at Haus Konstruktiv, Zürich
- Costumes “The Code” for Charlotte Triebus
2024
- Costumes for “People United” for BOD and Igor Levit at Bregenzer Frühling
- Costumes for “Precious Camouflage” for Charlotte Triebus, Tanzhaus NRW
- Generative Design for 100 Rooms for LIFE is ART, Antwerp
- Generative Design for FFG Vienna
- Generative Design for LCL Belgium
2023
- Digital couture presentation “Phaser”
- Costumes for “Ballet of (Dis)-Obedience” for BOD at Schauspiel Köln
- Costumes for “RE” for Arco Renz, Les Brigittines Brussels
- Costumes for “Body Without Organs” for BOD at Schauspiel Köln
- Costumes for “New Ballet Méchanique” for Opera Ballet Vlaanderen
- Publication of the art book “I Am Digital”
- Digital fashion project “Antwerp Cyber 6”
- Digital fashion project “Iconic Industries”
- Generative design with and for Cresco, Cegeka, KBC, MYRRHA, ADVANTAGE AUSTRIA, S(n)-Trackers, Super8
2022
- Digital couture presentation “Free Computing”
- Costumes for “Petruschka” for Ballet Of Difference at Oper Köln
- Costumes for “Xerrox” for Ballet Of Difference
- Costume for Wiener Festwochen “The Machine Never Stops”
2021
- Costumes for “Made All Walking” for BOD at Schauspiel Köln
- Digital couture presentation “Hyperreal”
2020
- Digital couture presentation “Time To Tech Up”
- Costumes for “Spiral” for Ballet Of Difference at Schauspiel Köln
- Costumes “One For The Money” for Ballet Of Difference at Schauspiel Köln
- Couture presentation at Garage Lübeck Paris “Cyber Crack”
2019
- Costumes for “New Ocean” for Ballet Of Difference at Schauspiel Köln
- Couture presentation at Elysees Biarritz Paris “LaLaLand”
- Couture presentation at Le Grand Rex Paris “Deep Web”
- Art Watch “Deep Web” for Rado, Switzerland
2018
- Costumes for “Roughhouse” for Ballet Of Difference at Schauspiel Köln
- Couture presentation at Hotel Westin Paris “Ready To Die”
- Couture presentation at Advantage Austria Paris “Pneuma”
2017
- Participation in “Monsoon” at Stuk Leuven
2016
- Fashion Show, Vancouver Fashion Week
- Generative design for Unmade, London
- Freelance at Iris Van Herpen
2015
- Fashion Show at Los Angeles Fashion Week
- Fashion Show at Novi Sad Fashion Week
- Fashion Show at Fashionclash Festival Maastricht
- Freelance at Iris Van Herpen
2014
- Freelance at Iris Van Herpen
§ 1 General - Scope
The General Terms and Conditions (GTC) apply to all transactions between Flora Miranda (Steenbokstraat 40 bus 401, 2018 Antwerp, Belgium) and the customer. The valid version at the time of the conclusion of the contract is decisive. The customer accepts these terms and conditions and with the order expressly agrees to these terms and conditions. Any deviating provisions in the terms and conditions by the customer are not recognised. In the event of a collision, these GTC apply without exception. The terms and conditions also apply to consumers, as far as permitted by law.
We are entitled to unilaterally change these general terms and conditions, as far as this is necessary for the elimination of subsequently arising equivalence disturbances or for adaptation to changed legal or technical conditions. We will inform the customer about a change, by notifying the contents of the amended regulations, to the last known email address of the customer. The change becomes an integral part of the contract if the customer does not contradict us in writing or text form within six weeks after receipt of the notice of amendment of the inclusion in the contractual relationship.
§ 2 Conclusion of Contract
Our offers are non-committal and non-binding. Technical and other changes remain within the reasonable limits. The products shown in the web shop do not constitute an offer in the legal sense. It is merely a product information and an invitation to the customer to submit an offer herself or himself. The binding offer is made by the customer herself or himself by placing the order.
Our offer is non-binding. Intermediate sale, assortment, price and condition changes reserved.
The quoted prices are in Euro including VAT. Typing mistakes and errors are reserved. The last offer abolishes all previous offers.
Notifications and declarations of intent are valid until the written notification of another address to the address specified by the customer in the order. The customer is obligated to provide the relevant data requested in the form completely and correctly when signing the contract. In the case of incorrect, incomplete and unclear information by the customer, the latter is liable for all costs incurred to us. In the case of other compensation, the customer is obligated to notify us of changes to the name, address or change of domicile immediately in written form. In the event of a desist, any written notice given to the last known address of the customer will count sufficient to meet the requirements of effective delivery.
§ 3 Order Confirmation
Upon receipt of the order, Flora Miranda will send a notification email to the email address provided by the customer. In this automated notification the receipt of the order is confirmed.
The confirmation of receipt does not constitute a binding acceptance of the order. A contract is only concluded upon acceptance of the order by Flora Miranda. Unless expressly agreed otherwise, the contract confirmation will also be sent electronically to the email address provided by the customer.
§ 4 Delivery Conditions
Unless otherwise agreed, the delivery will be made to the address specified by the customer during the order or registration. Flora Miranda is not responsible for any delivery obstacles that are in the hands of suppliers or manufacturers. In the case of a non-faulty delivery impossibility, Flora Miranda is entitled to withdraw from the contract in whole or in part, with the customer being informed immediately. When accepting the goods, the customer must ensure that only she/he or an authorised persons takes over the goods.
§ 5 Warranty
Flora Miranda points out that the products and packaging shown in the web shop may differ from the delivery. The customer shall not be entitled to any warranty or compensation claims as long as the product selected in the web shop is actually delivered.
For the available articles the legal warranty conditions apply. The warranty period is 24 months from receipt of the goods. In the event that the delivered goods have defects, these are to be announced to us immediately and return the product, including the invoice copy to us. A warranty is excluded if the customer has caused the defect or caused damage due to improper use. Complaints about obvious damage can only be accepted if the defects are recorded on the transport document upon receipt. In addition, we must be informed immediately. Damage to the goods, which occurred during or due to the transport, must be immediately reported by the customer to the transport company and the customer must assert the damage directly to the transport company.
§ 6 Right of Set-Off, Right of Retention
The customer is not entitled to offset against our claims, unless the counterclaims of the customer are legally established or undisputed. The customer is also entitled to offset against our claims if he asserts claims for defects or counterclaims from the same purchase contract. The customer may exercise a right of retention only if his counterclaim is based on the same purchase contract.
§ 7 Revocation
Right of withdrawal
You have the right to withdraw this contract within fourteen days, without explanation. The cancellation period is fourteen days from the date on which you or a third party named by you, who is not the carrier, has taken possession of the goods.
In order to exercise your right of withdrawal, you must notify us—Flora Miranda, Steenbokstraat 40 bus 401, 2018 Antwerp, Belgium, studio@floramiranda.com, +32 484 104 883—by means of a clear statement (such as a letter sent by post or email) of your decision to withdraw from this contract.
In order to maintain the cancellation period, it is sufficient for you to send the notification of the exercise of the right of withdrawal before the expiry of the withdrawal period.
Consequences of the cancellation
If you withdraw from this contract, we shall reimburse you for any payments we have received from you, including shipping costs, without delay and at the latest within fourteen days from the date on which we received notice of your cancellation of this contract.
For this repayment, we use the same means of payment that you used in the original transaction, unless otherwise agreed with you. In no case will you be charged for these repayment fees. We may refuse repayment until we have received the goods back or until you have provided proof that you have returned the goods, whichever is the earlier. You must return the goods to us immediately and in any event not later than fourteen days from the date on which you inform us of the cancellation of this contract. The deadline is met if you send the goods before the deadline of fourteen days. You bear the immediate costs of returning the goods.
You are only required to pay for a possible loss in the value of the goods, if the damage of the nature, characteristics and functioning of the good is examined to be due to your handling.
Withdrawal from an order
If you wish to withdraw from an order, please write an email to orders@floramiranda.com with the following information:
I hereby terminate the contract and withdraw from the purchase of following order:
Order ID:
Date of order:
Date of receipt:
Name:
Address:
Date of withdrawal:
§ 8 Limitations of Liability
Liability is excluded except for intent or gross negligence. This does not apply to personal injury. There is no responsibility for delivery obstacles in the area of suppliers and producers. If the delivery is thwarted or impossible due to force majeure, official measures or breakdowns, the conditions of sale are suspended and Flora Miranda is released from all obligation to deliver.
§ 9 Privacy
The personal data provided by the customer during the ordering process will be processed for the purpose and duration of the contract. Further information on data protection can be found in our privacy policy.
§ 10 Intellectual Property
All text, documents, images, graphics, audiovisual files and other data provided on the website are protected by copyright. The contents of this website may not be copied, distributed, modified or made accessible to third parties without the prior written consent of Flora Miranda. Any use, even in parts, is prohibited without the consent of Flora Miranda.
§ 11 Final Provisions
Belgian law applies excluding the UN sales law and the reference standards.
The exclusive place of jurisdiction for all disputes is the state capital Antwerp. Place of fulfilment is Antwerp. All changes or additions to a contract must be made in written form. This also applies to an intentional departure from the requirement of written form. Oral side agreements do not exist.
The invalidity of individual provisions of these terms and conditions does not invalidate the entire terms and conditions. The remaining provisions remain valid.
Right of withdrawal
You have the right to withdraw this contract within fourteen days, without explanation. The cancellation period is fourteen days from the date on which you or a third party named by you, who is not the carrier, has taken possession of the goods.
In order to exercise your right of withdrawal, you must notify us—Flora Miranda, Oostenstraat 50 bus 35, 2018 Antwerp, Belgium, studio@floramiranda.com, +32 484 104 883—by means of a clear statement (such as a letter sent by post or email) of your decision to withdraw from this contract.
In order to maintain the cancellation period, it is sufficient for you to send the notification of the exercise of the right of withdrawal before the expiry of the withdrawal period.
Consequences of the cancellation
If you withdraw from this contract, we shall reimburse you for any payments we have received from you, including shipping costs, without delay and at the latest within fourteen days from the date on which we received notice of your cancellation of this contract.
For this repayment, we use the same means of payment that you used in the original transaction, unless otherwise agreed with you. In no case will you be charged for these repayment fees. We may refuse repayment until we have received the goods back or until you have provided proof that you have returned the goods, whichever is the earlier. You must return the goods to us immediately and in any event not later than fourteen days from the date on which you inform us of the cancellation of this contract. The deadline is met if you send the goods before the deadline of fourteen days. You bear the immediate costs of returning the goods.
You are only required to pay for a possible loss in the value of the goods, if the damage of the nature, characteristics and functioning of the good is examined to be due to your handling.
Withdrawal from an order
If you wish to withdraw from an order, please write an email to orders@floramiranda.com with the following information:
I hereby terminate the contract and withdraw from the purchase of following order:
Order ID:
Date of order:
Date of receipt:
Name:
Address:
Date of withdrawal:
When is my item produced?
Our business model revolves around small-batch production and on-demand production processes. Producing on-demand enables us to accurately calculate demand prior to production so we only produce the what we sell, minimising waste and overproduction.
When is my item shipped?
We dispatch all orders within two business days (in case item is in stock) or minimum 6 weeks (in case item is custom produced) using a registered service. All orders are processed and fulfilled from our atelier in Antwerp.
How is my item shipped?
Depending on your location, the shipping options available will be shown in the drop down menu of the shipping section during the check out process. If you do not see your option available then please contact us and we will assist you in a specialised shipping solution.
How long does shipping take?
Target delivery times are 2 - 10 working days once payment has been received in full and your order has been processed. Delivery times vary depending on choosing economy vs. express shipping, the country and customs and are therefore indicative only. You will be notified with a tracking number once your order leaves our warehouse. If you have any questions regarding shipping, please contact us at studio@floramiranda.com.
Do I have to pay taxes, duties or border charges?
Extra fees will be added at your border if your package exceeds your local threshold levels for personal imports. Please be aware that every country has different customs laws, and international orders may incur charges upon delivery. All of these charges are the responsibility of the receiver and we recommend that you research these charges prior to placing your order.
All international orders may incur customs or an import duty fee. These charges arise upon delivery of your parcel. These charges vary greatly depending on the country you are ordering from and cannot be predicted. Please contact your local customs office for further information.
Flora Miranda takes the safety of personal data very seriously. With this privacy policy we inform users of the platform shop.floramiranda.com about which personal data will be collected, saved and processed and which rights they have following the data protection act (DSG 2000).
1. Personal Data
With the use of and/or registration at the platform shop.floramiranda.com the user expressly agrees to the collection, processing, usage and transfer of personal data by ITP. The use and/or registration presupposes the agreement to this privacy policy in any case.
In the frame of the registration or order in the web shop the user announces the following personal data:
Email address
First name
Last name
Street, housenumber
Postal code, place
Country/State
Telephone number
Above this the user may voluntarily announce the following information:
Company
VAT number
Fax
Mobile
Telephone number (private)
Date of birth
Any additional information
2. Usage of Data
The data collected by Flora Miranda will be saved, processed and transferred by databases and electronic instruments for direct marketing. These are subject to the provisions of Belgian data protection for order processing. The user declares their expressly agreement.
We explicitly point out, that the transmission and surrender of data to recipients within the contracting states of the European Economic Area is not subject to restraints conformable to § 13 DSG 2000.
The user expressly agrees, that emails, newsletter, text messages or other business notifications with advertisement may be transferred to them. At any time, the user has the right to cancel the transfer of such messages by written notice to Flora Miranda:
Flora Miranda
Steenbokstraat 40 bu 401, 2018 Antwerpen
studio@floramiranda.com
shop.floramiranda.com
+32484104883
3. Rights of the User
According to the federal law on the protection of personal data (data protection act 2000 - DSG 2000) the user is informed about the following rights:
3.1 Right on Disclosure
According to § 26 DSG, the user has the right at all times to demand information about the data stored about him/her at Miranda as well as any recipients of these data. This information is free of charge and is generally shared by e-mail, in exceptional cases also in written form. With the addition of a proof of identity (copy of an official photo identification) and personal signature such request has to be directed to
Flora Miranda
Oostenstraat 50 bus 35, 2018 Antwerpen
studio@floramiranda.com
shop.floramiranda.com
+32484104883
3.2 Right to Rectification or Deletion
Pursuant to § 27 DSG, the user has the right, at any time, to demand the correction or deletion of the data he has stored. With the addition of a proof of identity (copy of an official photo identification) and personal signature the request for information has to be directed to
Flora Miranda
Steenbokstraat 40 bus 401, 2018 Antwerpen
studio@floramiranda.com
shop.floramiranda.com
+32484104883
3.3 Right of Revocation
This declaration of consent can be revoked by the user in written form, at any time and without giving reasons.
With the addition of a proof of identity (copy of an official photo identification) and personal signature the request for revocation has to be directed to
Flora Miranda
Steenbokstraat 40 bus 401, 2018 Antwerpen
studio@floramiranda.com
shop.floramiranda.com
+32484104883
Pursuant to § 28 (1) DSG 2000, the data shall be deleted from the data application within eight weeks.
4. Security Notice
The user is advised that the data protection is not secure in the case of data transmissions on the Internet. In particular, emails do not represent secure communication since the reading of content can not be technically excluded. In this respect, the user is responsible for the security of the data he/she transmits to Flora Miranda.
5. Google Analytics, Cookies
5.1 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and which allow an analysis of the use of the website by you.
The information generated by the cookie about your use of this website is generally transferred to a Google server in the USA and stored there. However, in the case of the activation of IP anonymisation on this website, your IP address will be previously abridged by Google within the Member States of the European Union or in other States Parties to the Agreement on the European Economic Area.
Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage against the website operator.
The IP address provided by your browser as part of Google Analytics will not be merged with other Google data. You can prevent cookies from being saved by setting your browser software accordingly; however, we would point out that in this case you may not be able to fully utilize all the functions of this website.
In addition, you may prevent Google’s processing of any data (including your IP address) related to your use of the Website (including your IP address), as well as the processing of such data by Google by using the link below (tools.google.com/dlpage/gaoptout?hl=en) download and install the available browser plugin.
5.2 Cookies
In order to make the visit of the websites attractive and to enable the use of certain functions, Flora Miranda uses cookies on various pages. The user can set up his browser in such a way that he is informed about the setting of cookies and he or she decides individually about their acceptance or can exclude the acceptance of cookies for specific cases or generally.
Fashion as algorithm.
The Logician is a virtual-physical fashion collection that envisions a female future through the lens of history, technology, and aesthetics. It takes inspiration from two pioneering women: Ada Lovelace, the visionary who first saw the poetic potential of mathematics and laid the groundwork for modern computing; and Alma Mahler, a powerful force in early 20th-century artistic circles, whose influence shaped the cultural landscape of her time.
This collection traces a visual and philosophical evolution — from the mechanical elegance of the Gründerzeit, through the organic geometries of Art Nouveau, to the algorithmic bio-aesthetics of the digital age. It explores the tension and harmony between machine and nature and erases the distinction between tradition and progress.
Concept and Production: Flora Miranda
Collaborating Artists: Rebecca Merlic, Eduardo Navarro, Kenny Damian, Bakalowits Lighting Design, Aisha Kuijk, Lola Ilegems, Antonia Seierl
Credits Atmosphere Images: Images by Björn Tagemose with makeup by Kim Printemps. Showcasing the members of the Burenhinder DJ collective: Waltur, Isabel Brems, Lolalita, Myu:sa, Instar, Marieke
Credits Light Images: Images taken by Elsa Okazaki in the workshops of Bakalowits in Vienna. Starring Electric Indigo.
Credits Lookbook Images: Photography by Laura Kelemen with model Laura van Londerzele.
Credits Game: Game development by Rebecca Merlic with generated garments by Eduardo Navarro and Flora Miranda. Sound by Lola Ilegems with spoken word by Antonia Seierl.
Step into the future of fashion with generative garments that visualise the frequency of music. These digital-first clothes are designed to respond to the sound waves around them. As the music flows through the garment, it transforms and adapts to the frequency. Imagine walking down the street with a symphony of light and sound flowing around you – generative fashion. https://phaserbodies.floramiranda.com/
Concept and Production: Flora Miranda
Collaborating Artist: Dan Tapper
Choreography: Richard Siegal, choreography Xerrox Vol.2, danced by Martina Elysia Chavez, Pier Loup, Ian Sanford, Benedetta Musso, Karin Honda, Sean Lammer, Madison Vomastek, Margarida Neto
Music: Wolfgang Seierl
Lookbook Photography: Laura Feiereisen
Lookbook Model: Gala Moody, Sophie / Nobabes
Lookbook Hair and Makeup: Aoife Dewandeleer
A loose series of happenings, each presenting one or more new creations. In collaboration with Italian artist Esther Stocker and Flora Miranda. #1 at Galerie Petra Seiser, #2 at the Austrian Embassy Brussels, #3 at the atelier of Esther Stocker, #4 at ArtWorld Vienna. Each happening is a comment on time, space and speed.
Photography: Markus Gradwohl
Models: Isa Schieche, Michelle Prem
Makeup: Sarah Bzoch
Self-isolation in times of an ongoing pandemic makes us stay inside, shift our focus to the world inside of us.
With everything being shut down, our perception shifts from the general to the particular, we start to notice the tiniest little things in our surroundings. We suddenly see the light beams playing in our curtains in the morning, how our desktop paints the walls blue at night, and the way our laptop
monitor is made of rainbows from a certain angle.
Flora Miranda used her time of self-isolation to go back to her roots of painting, observing how digital communication changes human interaction. As she has been fascinated by Hyperrealism from a young age, she started thinking of the art historical term ‘mimesis’, in which art should reflect nature in the most realistic way possible. In that sense, virtual communication is the window into our isolated lives, we interact through those images to see each other in the most realistic way possible. Flora found herself reminded of iconology when thinking of social contacts: friends and family, either close by or far away, turned into images that run through crystals and polarizing filters on her LCD Screen. With transferring our interaction to the online world, we turned ourselves into images of ourselves, portrayed through pictures on LCD screens.
In “Hyperreal”, Flora Miranda analyzes and conveys this semblance of feelings, touch and interaction. By playing with the polarizing filters we see ourselves confronted with daily, she creates a fine selection of haute couture dresses inspired by LCD screens, which are resembled by exciting textures of silver reflecting colors.
Concept and Production: Flora Miranda
Sponsors: Land Salzburg
What does the future of technology hold for us? And who will shape the future of technology?
We cannot imagine a world without the internet, our tech-tools and gadgets. Our society is driven by technology, we connect over it, we inform ourselves over it, and we put our trust into it. We have to understand that technology is a tool of power. In that sense we often associate power with a cis-male world. Reading the news, we barely ever hear of female leaders in technology. We see Mark Zuckerberg, Elon Musk, and Tim Cook on the cover of tech-magazines, and we know that they have the power to shape the future of technology - which means, they shape our future.
But this is not because there is no female leadership in technology, women have influenced the path of tech for centuries. The world’s first programmer, Ada Lovelace, was a woman. YouTube and IBM both have female CEOs, and did you know that Facebook and Microsoft both have female CFO/COOs? There are females in tech, and they are thriving - so let’s put a spotlight on them. Let’s imagine a future, where power does not have a gender anymore, where female leadership is not a term of rarity, but associated with responsibility, positivity, and an impactful future. Welcome to the world of broken glass ceilings, where “female” does not apply to women only, where the world is constantly glitching between power and empowerment.
Flora Miranda visualizes such a future by playing with different symbols related to female power. What would a female future of technology look like? And how do the dangers of power translate to a female world? Both leadership and technology, especially when thinking of ways to use AI, are prone to misused - may a balance of genders lead to a balance of power? With those questions in her head, the designer created an imaginative world, where the future is female - and where female nerds are the coolest.
Concept and Production: Flora Miranda
Music: Idklang
Overtone-singing and voice poetry: Natascha Nikeprelevic
Videography: Laetitia Bica
Photography: Elsa Okazaki
Testimonial: Gala Moody
Hair and Makeup: Sarah Bzoch
Marketing: Antonia Seierl
Press Agency: Totem Fashion
Film Location: C12 Brussels
Sponsors: Forum Culturel Autrichien
What are the cracks in our system?
And what happens when the cracks become the system?
Flora Miranda calls upon those who feel like their system is being cracked: Take charge! Take power! Be creative, educate yourself, learn coding and understand the system so nobody can crack it up. Nothing in this world is good or bad, it’s always what we perceive it to be. In her upcoming work, Flora Miranda will present the cracks in our, in your system, playing with the borders of our perception by challenging meanings of visuals.
This work is in collaboration with the Italian artist Esther Stocker, who is known for her work with cracking paper and cracking grids that transform our perception.
The music provided is by the German electronic musician Alec Empire, who not only has a long history of fighting against cyber surveillance and the misuse of the internet for political purposes, but also will give the show the perfect mood: Cyber Crack. Take action, expose the cracks.
Concept and Production: Flora Miranda
Music: Alec Empire
Collaborating Artist: Esther Stocker
Studio Team: Sarah Mayer, Samira Lafkioui, interns Maria Zanlungo and Katya Maluavanga
Press Agency: Totem Fashion
Hair and Makeup: Marcello Costa
Show Photography: Etienne Tordoir
Sponsors: Forum Culturel Autrichien, Land Salzburg
Flora Miranda has made it her duty to research the internet and come up with astonishing collections, discussing developments in technology, while developing new technologies herself. The LaLaLand collection is part of a process of teaching computers how garments work: in this specific work Flora Miranda teaches machines what erotic clothing is, covering different niches of human sexuality.
The collection presents her work-in-progress, the status quo of her research on erotics, machine-learning and the internet.
The designer is using a technique based on a tulle-method which allows her to draw cyber-romantic silhouettes. Unlike in her last collection, not the dresses themselves are computer generated, but some of the textile patterns.
Concept and Production: Flora Miranda
Choreography: Florentina Holzinger
Music: T e l e p a t h
Studio Team: Samira Lafkioui and Tessa VanHees
Press Agency: Totem Fashion
Show Hair and Makeup: Marcello Costa
Show Photography: Etienne Tordoir
Show Video: Etienne Tordoir
Photoshoot Photographer: Athos Burez
Photoshoot Makeup: Laura Noben
Photoshoot Model: Gala Moody
Sponsors: Forum Culturel Autrichien, Rado , KIOSK Vlaanderen
‘Deep Web’ - Glamorously Technical! explains the process of teaching a machine what clothing is and how it is produced – as Flora Miranda calls it ‚Machine Learning’ for fashion.
The collection ‘Deep Web’ is the designer’s visualization of her very own approach to the idea of ‘Machine Learning’: inspired by American transgender artist Amanda Lepore’s image, each design of the collection plays with feminine body shape. The dresses generically reproduce the most stereotypical, current image of ‘femininity’, playing upon the strict categorisation a computer implies, and the way computers deal with a fine variety of genders. By working with Lepore’s unique shape, the designer gives the computer a model to learn with, while teaching it how clothing works.
The mechanical aspect of the collection makes the presented clothing literally a product: each dress is pre-made for a client, sold, consumed.
The approach she is following with ‘Machine Learning’ visualizes through outfits that each portray one step in the computer learning process. In addition to the presentation of the designs, the event merges with an informative keynote presentation composed by the Swiss artist Simone C. Niquille and moderated by the American Internet artist Signe Pierce, who traveled to Paris just to educate the audience about machine learning in fashion. The artist’s image of digital fluidity challenges critical thinking of artificial intelligence, especially with her sceptical approach to the mathematical segmentation and categorisation of the world. The main questions that were discussed during the keynote are: Which of our vital values, such as organic beauty, are lost in the structural systems we experience? Which bodies will be created by computers in the future? What are the beauty ideals that will dominate future societies? By teaming up with artists from fields outside her own, Flora Miranda not only creates designs that are based on those questions, but also enters the debate around the future of technology, beauty and fashion.
Concept and Production: Flora Miranda
Concept and Performance: Signe Pierce
Concept and Visuals: Simone C. Niquillle
Production Management: Samira Lafkioui
Press Agency: Totem Fashion
Hair: Lauren Sill / Luxelab
Makeup: Manola Spaziani / Beautick
Shoes: René Van Den Berg
Show Photography: Laetitia Bica, Etienne Tordoir
Show Video: Etienne Tordoir
Sponsors: Forum Culturel Autrichien, Motorola , L’Oréal Professionel , Schoeller
‘Ready To Die’ is a pun on ‘Ready To Wear’ fashion collections. For this body of work Flora Miranda deals with ‘death’ in a broader sense, namely the fugacity of fashion products - finding the beauty in sadness and nostalgia.
The first thought on ‘death’ is the custody and sterility of garments in museum collections, which leads to the image of the museum being a cemetery of goods.
The second thought is copying versus referencing. At Miranda’s time at the Antwerp fashion academy the first principle was “Do not look at other designer’s works for inspiration! Use historical references.” For this collection we wonder what ‘historical’ means. As soon as we find an idea in a museum, open for referencing, it becomes educational and dead. Why is it taboo to reference to designs that were just presented a day ago? Yesterday = History? When is something out of fashion?
We 3d scanned a selection of museum pieces which strike by silhouette, texture and storytelling. By virtualising these pieces they transform to be dead in cyberspace. But their data becomes everlasting, the information is stored and can be directly reproduced at any moment.
We worked upon the 3d models in a way, that the files can be reproduced into real life. We then built these 3d structures in different techniques by hand and the help of machines.
The work connects to Flora Miranda’s occupation with the immaterial body, with data mining and the materialisation as started with the clothing line IT Pieces. Furthermore the concept touches Flora’s teenage years, when she immersed herself in hyper realistic painting styles appearing in the 1960s with artists such as Chuck Close towards Franz Gertsch or Gottfried Helnwein. Back then Flora still aimed to become a painter and practiced photorealistic painting herself.
Concept and Production: Flora Miranda
3d Scanning and 3d Modelling: Mark Florquin
Sound Design: Hantrax
Production Management: Samira Lafkioui
Thanks to:
Mag. Elisabeth Frottier and team Fashion And Costume Collection Of The University Of Applied Arts Vienna
Silke Geppert and team Museum For Applied Arts Vienna
Angelika Riley Museum For Art And Craft Hamburg
This collection explores the interspace.
”(…) show the active function of emptiness. Far from being a kind of no-man’s-land that would imply neutralisation or compromise, emptiness makes possible the process of interiorisation and transformation through which each thing actualises its sameness and otherness and, in so doing, attains totality.“ (Empty and Full, The Language of Chinese Painting, p. 38)
The garment is what lies between the body and the world. The invisible, the air around the body is the space of possibilities for the garment – up to the nearest tangible element.
What is this body-environment made of?
With her “Pneuma” collection, Flora Miranda makes this invisible matter, the ambient space, wearable on the human body. The dresses are built in meticulous manual craft. Bodies of fine reflective plastic particles, high precision injected silicone shapes, 3d woven metallic vaporised film and lightweight colour spectrums composed from feathers are set in motion. The shapes of the human body are abstracted and become one with the fleeting, sculptural clothes.
Each garment strikes with its own material qualities. Belgian choreographer Arco Renz explores these features by the explicitly breathing bodies of ten dancers. The presentation is highlighted with a light design by Philippe Rahm Architects: the performance takes place inside of two separate rooms, using hue variation to reflect the contrast between a winter and summer atmosphere. Through the use of warm and cold lighting, two distinct atmospheres create the physical setting of fashion, in the sense of an autumn-winter and spring-summer collection.
Presented at Paris Haute Couture Week.
Photo shoot: photographer Ronald Stoops, assistant Sander Muylaert, model Emilia Lunney
Show: photographer Domen/VanDeVelde,makeup Charles Gillman and Make Up Forever Academy, hair Luxelab and L’Oréal
Choreographer: Arco Renz
Show music: Senjan Jansen
Dancers: Carol Ruppenthal, Gala Moody, Jurjij De Klee, Katharina Diedrich, Keisuke Mihara, Martina Musilova, Myrthe Van Der Mark, Patrycja Koldoziejczyk, Romain Brau, Sophy Ribrault
Sponsors: ADVANTAGE AUSTRIA Paris, Österreichisches Kulturforum Paris, Luxelab, L’Oréal Professionel
“Do you still own your future? Hook it up and press reset! Don’t give up the world!” (Atari Teenage Riot, Reset)
Flora Miranda presents a fashion collection that initiates a new beginning: A call to erase old paradigms, perspectives and processes to fully embrace a post-human existence.
“Today we are dealing with a complex society that finds itself entangled in a real crisis. This makes us question obsolete models that exhaust our world and our individual lives. I want to take this uncertain moment as an opportunity to erase our stuck modes of behaviour, ready-made ideas and preprogrammed processes. This is the time to regain the individual freedom, to get back to the basics and reconfigure our reality! Press reset!” (Flora Miranda)
Flora Miranda conceptually refers to the virtual world as a formable reality. Terms like fugacity, liquidation or immateriality are formulated into growing textures and textiles that follow the idea of neo-materialism: The human could be anything, it is loose from its societal obligations and it is the individual’s choice how they want to shape themselves.
With textiles that are based on the material silicone Flora shapes the body with a post-human approach. A special technique of weaving with dripping silicone has been developed together with Hermine Van Dijck. The collection consists of various textiles that are poured with refined pigmentation into wearable material.
Masks showing wide open mouths were created in collaboration with Niek Pulles. The masks refer to Austrian mythological figures named “Schiachperchten”.
Presented at Vancouver Fashion Week.
Photo shoot: photographer Ronald Stoops, assistant Sander Muylaert, makeup Kim Theylaert, model Mattilde Timmermanns (Rebel Models)
Lookbook: photographer Domen/VanDeVelde, makeup Mariska De Jong, model Naomi Van Kampen
Show: photographer Ed Ng
Backstage: photographer Trevor Brady
Show music: Aberzombie & Bitch
Sponsors: BKA, Loden Steiner, Van De Velde
Collaborators: Hermine Van Dijck, Niek Pulles / Heyniek
In the fashion collection _Sidereal_Ethereal_Immatereal_ Flora is dealing with the disintegration of physical borders, with the immaterial body and being. Her initial vision is the dream to beam oneself from one place to the other, to break up the system of space and time. The designer intensively occupies herself with teleportation and quantum physics – upon this research she is employing a visual form- and colour language.
In this collection Flora creates a futuristic silhouette, she lets the body decompose in its single particles, breaks it up, makes it dissolves itself. The garments are fragmented and fleeing from their strict form.
The colours are reduced on black and blue, making the body seem “scanned” and read as pure information. The collection excludes any kind of emotion. The character of a strong woman is calculated, she does not know any limits and without fear steps over the rules of nature. The material functions in a graphical way, through sharp borders and hard shapes. Digitally printed leather is floating in rings around the body.
Presented at Royal Academy of Fine Arts Antwerp graduation show, Fashionclash Festival, Los Angeles Fashion Week, and Serbia Fashion Week.
Photo shoot: photographer Ronald Stoops, makeup Inge Grognard, model Yana Van Ginneken
Photo shoot: photographer Laetitia Bica, makeup Laura Noben, model Sarah Whale
Photo shoot: digital imaging by Joachim Beens
Lookbook: photographer Gökay Caktak, makeup Adelien De Puysseleyr, model Christina Lovelace
Show: photographer Manny Llanura
Backstage: photographer GerGer, Bil Brown
Show music: Hantrax, Aberzombie & Bitch
Sponsors: Conceria Kara Srl, Van De Velde, Gentili Srl