Open up your mind!
Flora Miranda is an Austrian fashion designer, based in Antwerp, Belgium.
Throughout her work the main focus is on the human being, one’s body, senses and perception, performing in an actual or virtual reality. Gradually the designer is taking away all restrictions and practical considerations in fashion towards the real expression of the self and a multi-dimensionally developed personality.
In this sense Flora strives to create deep dreams, desires and motives.
Be extreme to the point of powerlessness!
Flora embraces the experiment as a vehicle towards broadening established standards of craftsmanship and design. Fuelled by a friction of intellectual concepts and intuitive production she is challenging the obsolete idea of high couture and exploring techniques that are detached from design tradition or history.
The world of Flora is extraterrestrial, extravagant, extreme, exclusive and exciting to revel in mystery and surprise.
For internship requests, please send your application to firstname.lastname@example.org.
Atelier: Belpairestraat 20/5, 2600 Antwerp, Belgium
Office: Resatzstraße 6/5, 5026 Salzburg, Austria
Logo by Tom Tosseyn
Web by Matteo De Wint
Copyright © 2019, Flora Miranda
‘Deep Web’ - Glamorously Technical! explains the process of teaching a machine what clothing is and how it is produced – as Flora Miranda calls it ‚Machine Learning’ for fashion.
The collection ‘Deep Web’ is the designer’s visualization of her very own approach to the idea of ‘Machine Learning’: inspired by American transgender artist Amanda Lepore’s image, each design of the collection plays with feminine body shape. The dresses generically reproduce the most stereotypical, current image of ‘femininity’, playing upon the strict categorisation a computer implies, and the way computers deal with a fine variety of genders. By working with Lepore’s unique shape, the designer gives the computer a model to learn with, while teaching it how clothing works.
The mechanical aspect of the collection makes the presented clothing literally a product: each dress is pre-made for a client, sold, consumed.
The approach she is following with ‘Machine Learning’ visualizes through outfits that each portray one step in the computer learning process. In addition to the presentation of the designs, the event merges with an informative keynote presentation composed by the Swiss artist Simone C. Niquille and moderated by the American Internet artist Signe Pierce, who traveled to Paris just to educate the audience about machine learning in fashion. The artist’s image of digital fluidity challenges critical thinking of artificial intelligence, especially with her sceptical approach to the mathematical segmentation and categorisation of the world. The main questions that were discussed during the keynote are: Which of our vital values, such as organic beauty, are lost in the structural systems we experience? Which bodies will be created by computers in the future? What are the beauty ideals that will dominate future societies? By teaming up with artists from fields outside her own, Flora Miranda not only creates designs that are based on those questions, but also enters the debate around the future of technology, beauty and fashion.
Concept and Production: Flora Miranda
Concept and Performance: Signe Pierce
Concept and Visuals: Simone C. Niquillle
Production Management: Samira Lafkioui
Press Agency: Totem Fashion
Hair: Lauren Sill / Luxelab
Makeup: Manola Spaziani / Beautick
Shoes: René Van Den Berg
Press Agency: Totem Fashion
Show Photography: Laetitia Bica, Etienne Tordoir
Show Video: Etienne Tordoir
‘Ready To Die’ is a pun on ‘Ready To Wear’ fashion collections. For this body of work Flora Miranda deals with ‘death’ in a broader sense, namely the fugacity of fashion products - finding the beauty in sadness and nostalgia.
The first thought on ‘death’ is the custody and sterility of garments in museum collections, which leads to the image of the museum being a cemetery of goods.
The second thought is copying versus referencing. At Miranda’s time at the Antwerp fashion academy the first principle was “Do not look at other designer’s works for inspiration! Use historical references.” For this collection we wonder what ‘historical’ means. As soon as we find an idea in a museum, open for referencing, it becomes educational and dead. Why is it taboo to reference to designs that were just presented a day ago? Yesterday = History? When is something out of fashion?
We 3d scanned a selection of museum pieces which strike by silhouette, texture and storytelling. By virtualising these pieces they transform to be dead in cyberspace. But their data becomes everlasting, the information is stored and can be directly reproduced at any moment.
We worked upon the 3d models in a way, that the files can be reproduced into real life. We then built these 3d structures in different techniques by hand and the help of machines.
The work connects to Flora Miranda’s occupation with the immaterial body, with data mining and the materialisation as started with the clothing line IT Pieces. Furthermore the concept touches Flora’s teenage years, when she immersed herself in hyper realistic painting styles appearing in the 1960s with artists such as Chuck Close towards Franz Gertsch or Gottfried Helnwein. Back then Flora still aimed to become a painter and practiced photorealistic painting herself.
Concept and Production: Flora Miranda
3d Scanning and 3d Modelling: Mark Florquin
Sound Design: Hantrax
Production Management: Samira Lafkioui
Mag. Elisabeth Frottier and team Fashion And Costume Collection Of The University Of Applied Arts Vienna
Silke Geppert and team Museum For Applied Arts Vienna
Angelika Riley Museum For Art And Craft Hamburg
This collection explores the interspace.
”(…) show the active function of emptiness. Far from being a kind of no-man’s-land that would imply neutralisation or compromise, emptiness makes possible the process of interiorisation and transformation through which each thing actualises its sameness and otherness and, in so doing, attains totality.“ (Empty and Full, The Language of Chinese Painting, p. 38)
The garment is what lies between the body and the world. The invisible, the air around the body is the space of possibilities for the garment – up to the nearest tangible element.
What is this body-environment made of?
With her “Pneuma” collection, Flora Miranda makes this invisible matter, the ambient space, wearable on the human body. The dresses are built in meticulous manual craft. Bodies of fine reflective plastic particles, high precision injected silicone shapes, 3d woven metallic vaporised film and lightweight colour spectrums composed from feathers are set in motion. The shapes of the human body are abstracted and become one with the fleeting, sculptural clothes.
Each garment strikes with its own material qualities. Belgian choreographer Arco Renz explores these features by the explicitly breathing bodies of ten dancers. The presentation is highlighted with a light design by Philippe Rahm Architects: the performance takes place inside of two separate rooms, using hue variation to reflect the contrast between a winter and summer atmosphere. Through the use of warm and cold lighting, two distinct atmospheres create the physical setting of fashion, in the sense of an autumn-winter and spring-summer collection.
Presented at Paris Haute Couture Week.
Photo shoot: photographer Ronald Stoops, assistant Sander Muylaert, model Emilia Lunney
Show: photographer Domen/VanDeVelde,makeup Charles Gillman and Make Up Forever Academy, hair Luxelab and L’Oréal
Choreographer: Arco Renz
Show music: Senjan Jansen
Dancers: Carol Ruppenthal, Gala Moody, Jurjij De Klee, Katharina Diedrich, Keisuke Mihara, Martina Musilova, Myrthe Van Der Mark, Patrycja Koldoziejczyk, Romain Brau, Sophy Ribrault
Visit IT Pieces at https://itpieces.floramiranda.com/
IT Pieces is an online design tool that materialises user data. Individualised, made to order garments that are distinctively suitable for daily use are being produced by means of several automation processes.
Online user behaviour directly influences the appearance of the knitted garment and thus creates an interaction between the individual’s online-activity and the independent design tool. With ITP, Flora creates an absolutely functional and applied solution in the fashion–technology sector.
Photo shoot: Domen/VanDeVelde
Creative direction: Flora Miranda
Event management: Johanna Zimmerer
Data scientist: Koen Smets
Graphic design: Mirko Borsche
Web development: Matteo De Wint
Mentor: Max Wolf/Meso
Generative design: Neoanalog
Production management: Samira Lafkioui
Other partners: Stoll
“Do you still own your future? Hook it up and press reset! Don’t give up the world!” (Atari Teenage Riot, Reset)
Flora Miranda presents a fashion collection that initiates a new beginning: A call to erase old paradigms, perspectives and processes to fully embrace a post-human existence.
“Today we are dealing with a complex society that finds itself entangled in a real crisis. This makes us question obsolete models that exhaust our world and our individual lives. I want to take this uncertain moment as an opportunity to erase our stuck modes of behaviour, ready-made ideas and preprogrammed processes. This is the time to regain the individual freedom, to get back to the basics and reconfigure our reality! Press reset!” (Flora Miranda)
Flora Miranda conceptually refers to the virtual world as a formable reality. Terms like fugacity, liquidation or immateriality are formulated into growing textures and textiles that follow the idea of neo-materialism: The human could be anything, it is loose from its societal obligations and it is the individual’s choice how they want to shape themselves.
With textiles that are based on the material silicone Flora shapes the body with a post-human approach. A special technique of weaving with dripping silicone has been developed together with Hermine Van Dijck. The collection consists of various textiles that are poured with refined pigmentation into wearable material.
Masks showing wide open mouths were created in collaboration with Niek Pulles. The masks refer to Austrian mythological figures named “Schiachperchten”.
Presented at Vancouver Fashion Week.
Photo shoot: photographer Ronald Stoops, assistant Sander Muylaert, makeup Kim Theylaert, model Mattilde Timmermanns (Rebel Models)
Lookbook: photographer Domen/VanDeVelde, makeup Mariska De Jong, model Naomi Van Kampen
Show: photographer Ed Ng
Backstage: photographer Trevor Brady
Show music: Aberzombie & Bitch
In the fashion collection _Sidereal_Ethereal_Immatereal_ Flora is dealing with the disintegration of physical borders, with the immaterial body and being. Her initial vision is the dream to beam oneself from one place to the other, to break up the system of space and time. The designer intensively occupies herself with teleportation and quantum physics – upon this research she is employing a visual form- and colour language.
In this collection Flora creates a futuristic silhouette, she lets the body decompose in its single particles, breaks it up, makes it dissolves itself. The garments are fragmented and fleeing from their strict form.
The colours are reduced on black and blue, making the body seem “scanned” and read as pure information. The collection excludes any kind of emotion. The character of a strong woman is calculated, she does not know any limits and without fear steps over the rules of nature. The material functions in a graphical way, through sharp borders and hard shapes. Digitally printed leather is floating in rings around the body.
Presented at Royal Academy of Fine Arts Antwerp graduation show, Fashionclash Festival, Los Angeles Fashion Week, and Serbia Fashion Week.
Photo shoot: photographer Ronald Stoops, makeup Inge Grognard, model Yana Van Ginneken
Photo shoot: photographer Laetitia Bica, makeup Laura Noben, model Sarah Whale
Photo shoot: digital imaging by Joachim Beens
Lookbook: photographer Gökay Caktak, makeup Adelien De Puysseleyr, model Christina Lovelace
Show: photographer Manny Llanura
Show music: Hantrax, Aberzombie & Bitch
Sponsors: Conceria Kara Srl, Van De Velde, Gentili Srl